More Profit. Less Stress.
Up to 3x your rental profit through professionally managed short and mid-term rental strategies
No obligation — response within 24 hours
We help London landlords turn underperforming rentals into fully managed, high-performing short-let assets — without the tenant hassle.
Up to 3x Higher Returns
Fully Compliant
Live in as little as 14 days
Family-led. 10+ years’ experience. Professionally handled.
Two Letting Models. Two Outcomes.
Traditional AST rentals once provided a stable income. But with new rental reforms increasing tenant protections and reducing landlord flexibility,
many landlords are reconsidering the long-term model.
At the same time, demand for short-term stays continues to rise — creating opportunities for significantly higher income through professionally managed short-lets.
For many properties, professionally managed short-lets can generate significantly higher income potential than traditional AST rentals.
Traditional AST (Long-Term Let)
- Lower, fixed rental income
- Rent increases can be challenged
- Section 21 removal reduces repossession flexibility
- Void periods mean zero income between tenancies
- Limited access for property inspections
- Risk of long-term arrears and slower recovery processes
- Property tied into long-term tenancy agreements
Short-Let / Serviced Stay
- Up to 3x higher rental yield potential
- Dynamic pricing adjusted to market demand
- Guests pay upfront with no tenancy rights
- Flexible stays help maintain higher occupancy
- Regular inspections through active management
- Payments received upfront before each stay
- Full owner flexibility for personal use or sale
The proposed
changes mean:
- End of 'No-Fault' Evictions (Section 21 Removed): Landlords must now rely on limited legal grounds to regain possession (e.g. selling or moving in).
- Shift to Monthly Agreements: Rolling tenancies replace fixed terms, reducing certainty as tenants can give two months’ notice.
- Extended Legal Timelines: Disputes and repossessions are moving to a court-led system, increasing time and complexity.
Mid-Term Let (30-180 Days)
- Ideal for corporate relocations, insurance clients, and long-stay guests
- Consistent income without the 90-day London restriction
- Lower wear-and-tear and turnover costs than nightly lets
- Perfect complement to short-let strategy for year-round occupancy
About
Why Landlords Choose
Luma Living
Family-Led, Not Corporate
We’re a family-run business, not a large agency. That means your property receives personal attention, careful management and accountability at every step.
Direct Founder Access
You deal directly with the founders, not a call centre or rotating property manager.
Selective & Strategic
We take on a limited number of properties to ensure each one receives the attention needed to perform well.
Structured, Data-Led Management
From pricing optimisation to performance tracking, we use structured systems and real-time data to maximise your property’s potential.
Property Care Comes First
With trade expertise and proactive maintenance management, your property is treated like an asset — not just another listing.
“We founded Luma Living to give landlords a more structured, hands-on approach to property management — combining strategy, technology and real property expertise to help unlock the full potential of every home.”
Michelle Liu & Jonathan Augustine
Founders, Luma Living
The Luma Commitment
Our Mission
Make hosting simple
We provide fully managed short-let and mid-term rental services across London and surrounding areas — handling everything from marketing and guest bookings to maintenance and compliance. Every operational detail is professionally managed, allowing landlords to maximise profit without the day-to-day burden.
As a family-led specialist management firm, we combine structured systems, proactive maintenance and data-led pricing to ensure your property performs like an asset — not a second job.
Working alongside an experienced operator managing 50+ units across London and key UK cities, we apply proven short-let strategies while maintaining hands-on accountability and local market expertise.
LUMA LIVING / PROPERTY SOLUTIONS
REAL DATA. REAL SUCCESS
The Short-Let Market: Proven Demand and Strong Performance
Short-term rental demand continues to grow across the UK and Europe. The UK market is projected to exceed $4.6 billion in 2025, driven by strong domestic and international travel demand.
London remains the UK’s largest and most profitable short-let market, supported by year-round tourism, business travel and major events. Professionally managed short-let properties in London typically achieve strong occupancy rates and premium nightly pricing.
Across Europe, almost 1 billion nights were booked through short-term rental platforms in 2025, highlighting continued demand for flexible accommodation.
Industry data also shows strong performance metrics for professionally managed short-let properties.
~75-85%
Average London short-let occupancy
£255–£385 per night
Average nightly rates
2 bedroom flat in Zone 1
£60k–£100k per property
Typical annual revenue location and property dependant
Data based on market insights from PropertyIntel, AirDNA, Eurostat and Hostaway.
Real Income Uplift Examples
Below are examples of properties operating under a professional short-let management model across London and other high-demand UK cities.
Actual results vary depending on property type, location and seasonality.
+148% increase
London 2-bedroom Apartment zone 1
Previous AST rent: £3,000 / month
Short-let income: £7,400 / month
+114% increase
Brighton Seaside 2-bedroom Apartment
Previous AST rent: £1,500 / month
Short-let income: £3,200 / month
+100% increase
Leeds City Centre Apartment
Previous AST rent: £950 / month
Short-let income: £2,050 / month
No obligation — response within 24 hours
No obligation — response within 24 hours
Everything Handled
We provide fully managed short and mid-term let services across London — handling marketing, guest care, maintenance and compliance from end to end. Our structured, data-led approach ensures your property performs like an asset — delivering stronger profit without the operational burden.
Professional Listing Creation & Marketing
We create high-converting listings supported by professional photography and platform optimisation. Our staging advice ensures your property is presented to attract stronger demand and maximise revenue potential.
Professional Cleaning & Maintenance
Hotel-standard cleaning, proactive maintenance and specialist gas expertise ensure your property stays protected, compliant and consistently guest-ready.
Dynamic Pricing & Calendar Management
We use demand-driven, AI-supported pricing tools and active calendar management to maximise revenue and optimise occupancy throughout the year.
London Market Intelligence
Our local expertise allows us to position your property effectively within the London short-let market, adjusting strategy based on demand, competition and seasonal trends.
Full Guest Support
We manage all guest enquiries, bookings, check-ins and check-outs, with 24/7 communication throughout every stay. The result: stronger reviews, repeat bookings and sustained performance.
Secure Bookings & Clear Reporting
Thorough guest vetting and booking oversight protect your property, while transparent performance reporting keeps you fully informed on occupancy, revenue and overall returns.
4
Professional Photography & Listing Creation
We provide practical staging advice and interior optimisation to enhance presentation, improve guest appeal and support stronger nightly rates.
5
Launch & Revenue Optimisation
From day one, AI-supported pricing and active guest management maximise occupancy, protect peak dates and optimise performance.
Our structured 5-step process ensures a smooth transition from underperforming AST to fully optimised short-let — handled professionally at every stage.
From Enquiry to Live Bookings in as Little as 14 Days
3
Design & Staging Guidance
We provide professional staging advice and interior optimisation to enhance presentation, improve guest appeal and support stronger nightly rates.
2
Viewing & Compliance Review
We evaluate suitability, local regulations and operational considerations to ensure your property is positioned correctly from the outset.
1
Free Income Valuation
We assess your property’s earning potential using real-time market data, demand trends and comparable performance insights.
First Month of Management Free
Limited-Time Offer
We take on a limited number of properties to ensure each one is managed properly and performs to its full potential.
As part of our current intake, we’re offering one month of management free for the next five properties we add to our portfolio.
Depending on property performance, this can represent significant savings during the initial launch period.
.
Professionally structured. Fully managed.
Applies to management fees only. Subject to property suitability.
Everything You Need, Handled
A fully managed short-let service designed to maximise your property's earning potential — while removing the day-to-day landlord burden.
Full Property Management
• Professional listing creation & marketing
• Dynamic pricing optimisation
• Guest communication and booking management
• Check-in and check-out coordination
• Cleaning coordination and linen management
• Regular property inspections
• Maintenance coordination (pay-as-you-go)
• Monthly income payouts and performance reporting
Property Launch & Setup
• Staging guidance consultation
• Property presentation checklist
• Introductions to trusted staging partners
• Professional photography coordination
• Listing setup across booking platforms
Go-Live in as Little as
14 Days
Property Valuation, Viewing & Compliance Check
5–7 days
Staging Guidance & Professional Photography
5–7 days
Listing Creation & Go Live
4–5 days
Free Income Estimate
See What Your Property Could Earn
LumaLivingUK.com
+44 (0)7961101960
info@LumaLiving.com
Discover what your property could earn as a professionally managed short-let.
Get your free income projection and property suitability check today.
✔ No obligation
✔ Transparent pricing
✔ Property suitability confirmed first